Gordon Saussy

Mobile data services have arrived in the GSM world. Around the globe, networks have been upgraded for GPRS capability, and can deliver IP data services reliably at rates comparable to dial-up Internet. But so far, subscribers aren't flocking to mobile data. Conventional wisdom in the industry is that a "killer application" hasn't yet been found. Will multimedia messaging services (MMS) be the killer app? Or perhaps real-time videoconferencing? Since every new service rollout is a major investment in equipment, integration, and marketing, mobile network operators (MNOs) are understandably nervous about their lack of visibility into the "killer app" that will fuel mobile service uptake. People who search for the killer app for mobile data are asking the wrong question. P... (more)